Blog

Enabling Effective Resource Management for Creative Teams | Case Study

Anyone that works in marketing or advertising knows that there’s always something happening and there’s never enough time. You have multiple projects on the go and a team to manage, often including freelancers working remotely around the country. You are coordinating in-house resources with designers, copywriters, digital media specialists, illustrators, and animators. It can be difficult to keep track of everything and everyone and deliver projects on time. One person who knows all of this is Alison Perkins, associate director and head of studio at Pegasus. Having worked in production and advertising for almost 30 years, her biggest challenge has always been managing the workflow of people in different locations. READ MORE